I was thinking about the HauteLook commercial where they intimate that shopping every day is a totally normal thing. You know, go to the gym, have your coffee, sign on and order your day’s goodies. Shopping every day? It may not be so subtle, but that’s exactly what they’re telling us. That not only is it okay, we should be doing it, too. If not, we’re probably MISSING OUT! Never mind that buying even just one item a week puts you over 50 items by the end of the year. Let alone every day.
I admit to craving a certain level of variety and novelty in my wardrobe. I’ve said before, a neutrals only or 10 item closet would not make me the least bit happy. But I certainly don’t need something new every day. Where did this drive for new, new, new come from? Was it simply created by the advertisers? Was it from watching Hollywood ‘it’ girls in the tabloid tv shows always having the newest trend on? Slowly changing our ideas of what we should be wearing. That if we show up for coffee with girlfriends in that same dress from last week it would be such a faux paus?
I wonder if we simply unplugged, or more accurately plugged IN to our actual lives instead of the virtual ones represented on our multiple screens, if that drive or desire would diminish proportionately. You can bet when I’m hiking in the woods or camping for the weekend I’m not thinking about the next pair of boots I could have! So is it a simple function of the marketed world around us, or is there something deeper that makes me, us, want new things?
This is one of my biggest personal struggles with wardrobe management. How do I have enough novelty without too much consumption? I’ve been seeking that balance for several years now. I’m not there yet, although a lot closer. In the end, is it solved by somehow turning off the need, the desire, the drive, deep within us and finding a way to be happy with what we have?
I have 6 weeks left in the year in which I should not be shopping. I used up my budget early. It would be good practice for me to see if I can find peace with my closet as it stands, imperfect, full of past seasons cold weather looks. I am tossing things as I go, finding fits aren’t quite right, etc. But I have plenty to actually keep me dressed and warm for the next several weeks. True, I have no this season looks. I bought clothing appropriate for the Florida weather all throughout this year. Even last winter’s purchases would be deemed fall wear here in the mountains.
Yes, I will be buying winter items come January 1. And it will be extra hard to ignore all the big holiday sales and advertising that goes along with them. But maybe, just maybe, I will have settled a bit inside and not have that gnawing need for a pile of things that are so ‘now’. Hopefully, a month and a half of wearing the older things will help illuminate just precisely where I need to upgrade and update. Selectively figuring out a few new outfits for the season and integrating them. Stay tuned!
Does your environment influence your shopping habits? Do ads like HauteLook’s get your juices flowing? Or do you view them as ridiculous ploys to get you to play the game?